ANYONE contemplating drinking and driving following the festive period is advised to think again.
Officers from Cheadle Neighbourhood Policing team, headed by Sergeant Glyn Parker, are taking a no nonsense approach to drink drivers as they enforce their annual drink drive campaign.
Routine stops and road checks are taking place on designated dates, during which road officers are working hard to crack down on those choosing to drink and drive in Cheadle and the Staffordshire Moorlands.
Sergeant Parker said: "By drinking and driving, you risk your life, those of your passengers and others on the road.
"Any amount of alcohol affects your ability to drive and there are strict alcohol limits for UK drivers.
"If is not possible to say how much alcohol you can drink and stay below the limit.
"The way alcohol affects you depends on many things including your weight, age, sex and metabolism, the type and amount of alcohol you're drinking, what you've eaten recently and your stress levels at the time.
"So if you're driving, it's really much better to have none for the road."
If you are convicted of drink driving there are strict penalties.
The consequences include a minimum 12 month driving ban, a criminal record, a fine of up to £5,000 and an endorsement on your license for 11 years.
However, this list does not reflect the everyday consequences of being caught drink driving, which can include an increase in car insurance costs, job loss, trouble getting into numerous foreign countries, the shame of having a criminal record and loss of independence.
The Institute of Advanced Motorists calculate that a drink drive conviction could cost between £20,000 and £50,000 as a result of fines, solicitors fees, increase in car insurance and loss of job.