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Waitrose could help drive firm

By MIG: Leek Post and Times  |  Posted: November 21, 2013

Waitrose is coming to Leek

Waitrose is coming to Leek

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THE news that Waitrose has purchased the Co-op Store in Leek has already brought some positive aspects to the market town – including a local business stating it will need to employ further people if contracted to supply the shop.

Alex Povey, who owns Povey’s Oatcakes in Biddulph, already supplies the North Staffordshire culinary delight to existing Waitrose stores across Staffordshire and Cheshire.

Mr Povey spoke of his hopes after the Post & Times last week revealed Waitrose was moving in.

He said: “Waitrose has not yet confirmed that Povey’s Oatcakes will be supplying the new Leek store, but I am confident that I will be asked to supply the store as I supply the existing ones in the area already.

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“We have had a contract with Waitrose since 2002 and since then the number of stores in the area have increased. Waitrose is our second biggest contract with Aldi being our biggest.

“I currently employ 11 people but will need to take on an additional driver and another staff member to help with production, when we start to supply the Leek Waitrose.” Mr Povey, who lives in Leek, already supplies many businesses in the town.

The 25-year-old said of Waitrose coming to Leek: “I think it is brilliant. Their stores are always clean and tidy and the staff are always professional.

“The fact that the staff are all shareholders gives them more incentive to take pride in their store. If a customer has a problem or enquiry then each staff member ensures they get the very best customer service.

It is good news for the town. However, I think it may just be a thorn in Sainsbury’s side and there may be a bit of a store war between the two.”

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