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Totally Locally 'Magic Tenner' launched

By Cheadle Post and Times  |  Posted: July 26, 2014

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SHOPPERS in Cheadle are being asked to take part in the town's latest Totally Locally scheme - The Magic Tenner.

Totally Locally, the award-winning shop local campaign, launched in Cheadle in April.

The first Totally Locally initiative 'Fiver Fest' took place in June, which saw Cheadle's town centre businesses put on special offers for £5 to encourage people to shop locally.

Now they are expanding this incentive to £10 with the idea being that shoppers could actually be generating up to £50 for their local economy.

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Marc Briand, co-ordinator of Cheadle's Totally Locally scheme said: "There's a bit of maths that says if you spend £10 in a local shop that sells stuff from local producers the amount of money that goes back into your local economy can be more than £50.

"Well if you imagine that when you buy a locally-made pie from a local shop, a big part of your money is passed on to the local pie maker.

"The shop employs a local accountant or even a decorator.

"In turn the pie maker who sources his meat from a local farm spends a big percentage of his money with the farmer.

"The farmer then spends some of his money at his local garage, the garage owner etc, etc.

"With each step, around 80 per cent of each spend goes into the local economy.

"So in effect the money that stays locally increases locally.

"The more everyone spends within our area the stronger our economy grows.

"This means more jobs, better facilities, a vibrant town centre and a nicer place for us all to live."

Cheadle is the latest of many towns across the UK to take up the Totally Locally campaign.

This free initiative supports Cheadle's traders to show the value of local shopping and its benefits for the local economy.

Many of the shops in Cheadle will have special offers highlighting Totally Locally's message that if everyone in Cheadle spent just £5 a week in local independent shops, it would bring an extra £2.9 million into the town's economy every year.

Totally Locally was created in West Yorkshire in 2009 by brand expert Chris Sands and business strategist Nigel Goddard.

It has seen successes in towns like Hebden Bridge, West Yorkshire, recently profiled by UK national press as one of Britain's most "independent" thriving towns; Leek, where "The Totally Locally Effect" was shown on National TV as having a huge impact on the economy of the town and runners up in the Telegraph's High Street of the Year Competition; and Brighouse, recognised one of the top five most positively changed towns in the UK.

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