Thousands of people are set to flock to Leek this month for one of the county's biggest agricultural shows.
The 2014 Leek & District Show will take place at its regular venue of Birchall Playing Fields in Birchall on Saturday, July 26.
The main sponsor for this year's show is Leek United Building Society, and in addition to agricultural and horticultural competitions a whole fun-packed programme of entertainment has been planned, including stunt acts, falconry displays, show stands, and arts and crafts.
Now in its 52nd year, the event once again expects to attract thousands of visitors and will be packed with traditional attractions.
As well as a new sponsor in Leek United, which has signed a three-year deal, 2014 also sees a change in parking arrangements.
The Show's park and ride facility is moving to Kniveden Farm, Mount Road, on the edge of town. Leek United Chief Executive Kevin Wilson said: "We are absolutely delighted to be the main sponsors of Leek Show.
"The community is at the heart of all we do at Leek United, and there is no better event than this to bring families and businesses together in our heartland."
President of the Leek & District Show, Derek Torr, said: "Our main sponsor for many years has been the Britannia Building Society, which has of late become the Co-Operative Bank, but regrettably they have withdrawn their sponsorship.
"May I on behalf of the committee extend our sincere thanks to the Britannia Building Society and the Co-operative bank for their support over the years, which has been greatly appreciated and enabled us to continue running the Leek and District Show.
"Our new main supporter is the Leek United Building Society, whose head office is based in Leek and they have supported Leek Show for many years, sponsoring a number of classes and also having a trade stand on show day."
Once again, for this year's Leek Show, an impressive range of livestock classes, competitions, trade stands and other attractions have been lined up, not to mention exciting main arena events which are set to include: a horse and hound display, The Black Rock Llamas, Flyin Ryan and a classic cars display, as well as the Grand Livestock Parade.
There will also be a wide range of other attractions including horses and ponies, horticulture, flower design, crafts, Women's Institutes and many trade stands.
Visitors arriving by car can take advantage of the special park and ride facility. Courtesy buses will run around every 30 minutes from 9am to 5.30pm on show day from both Mount Road and from Leek Bus Station.
Only Vehicle Pass holders will be allowed access to the Showground and Cattle Market parking.
Reduced price advance tickets went on sale at the start of July at several locations – Leek United Building Society branches in St Edward Street and Derby Street, Leek; the Post & Times office, Smithfield Centre, Leek; and Leek and Hanley Tourist Information Centres.
Advance tickets are priced at £5 adults, £3 children/senior citizens.
On the day, prices rise to £7 adults and £5 children/senior citizens.
A family ticket, only available in advance, costs £12 and admits two adults and two children. Children under five are free.
For more details of the show go to www.leekshow.org.uk.
Seen next week's Post & Times for your free Leek & District Show guide.