THE new TSB Bank, which launched on Monday, September 9 with more than 4.6 million customers and over £20 billion of loans and customer deposits, is acclaimed to be one of the biggest changes ever seen in UK banking.
With a branch in Haywood Street, Leek, never before has a new bank launched with a nationwide network of 631 branches, four call centres, an award-winning internet bank, mobile banking apps and 8,500 staff with a collective service history of over 100,000 years.
A spokesman said: "The strength, size and scale of TSB is, however, only part of the story.
“TSB is pioneering a return to 'local banking' a banking model which sees TSB focus solely on supporting economic growth in the communities it serves right across Britain.
"TSB is declaring today its commitment to bringing back local banking to Britain and welcomes customers, old and new, who want to see economic growth in Staffordshire.
"Customers of TSB know that every penny of their savings will only fund mortgages and loans in local communities or help a small business to grow."
Paul Pester, TSB's Chief Executive, added: "TSB bucks the trend in banking. We look forward to bringing local banking back to Staffordshire and serving local communities in the area.
And let's not forget where we have come from.
“The TSB movement was originally created over 200 years ago when the Reverend Henry Duncan established the first Savings Bank in Ruthwell, Scotland.
"Its sole purpose then was to serve the local people in the community.
“This is exactly what we are doing again as we bring the new TSB Bank back to Staffordshire, to fuel local economies and nothing else."
The creation of the new TSB Bank by Lloyds Banking Group follows a ruling by the European Commission and the UK Government in November 2009 aimed at bringing more competition to the UK banking market.