CHEADLE'S Totally Locally 'Fiver Fest' event was launched in the town this weekend – and the stormy weather failed to dampen shoppers' spirits.
The week-long Totally Locally 'Fiver Fest' was launched at the monthly Cheadle Farmer's Market on Saturday, May 10.
Many of the town's independent businesses put on £5 special offers for the week, supported by a map with a list of the offers available from the Totally Locally stall at the market and the participating shops.
The 'Fiver Fest' is available until Saturday, May 17, and the cafes and shops taking part will have 'Fiver Fest' posters in their windows, as well promoting the offer.
Marc Briand, co-ordinator of Totally Locally Cheadle, said: "The launch went really well; we had a good response and a couple of shops even sold out of their £5 special offer goods.
"It really got people talking and exploring the shops they hadn't been in before.
"We gave away hundreds of badges, bags and balloons, and had a great reception with lot of people coming up to us at our stall on the Farmers' Market.
"There was a good awareness from people in Cheadle and a lot of love, passion and heart for the town.
"People are really keen to show their support for Cheadle and the Totally Locally initiative and doing things like the 'Fiver Fest' gives them the opportunity to do that."
Maps are still available in the participating shops, indicated by a poster displayed in the window.
Another Totally Locally event, the 'Magic Tenner' will be launched at next month's Farmers' Market on Saturday, June 8.
Dave Sargeant, town councillor, market trader and co-organiser of Cheadle's Farmers' Market, said the 'Fiver Fest' launch worked well together with the Farmers' Market.
He said: "We were busy and we got a good number of stalls there and we continue to have positive support from those.
"We also received inquiries from other traders about having stalls at future events.
"We would like to continue encouraging more stalls and traders, particularly 'foodies' such as meat and fish stalls."
Cheadle town mayor councillor Ian Plant attended the event and said that he was pleased to see many people supporting the 'Fiver Fest'.
He added: "It was very well received and while I was at the stall speaking to Marc there was a lot of other people there as well saying they'd seen the posters in the shop windows.
"It's always good to try and draw people into the town and I hope it will be a continued success.
"It is good for the town and something different and businesses need to encourage this. I hope it that its success in other towns including Leek can be transferred to Cheadle and we can take it further."