A LEEK supermarket staged a family fun day last week to help a local charity.
ASDA, who are situated on Springfield Road, entertained shoppers with an Alice in Wonderland themed fun day on Friday to help raise funds for Caudwell Children and their 'Keep The Dream Alive' appeal.
The appeal was launched to help raise money for their annual Destination Dreams trip to Florida, which is in jeopardy due to lack of funds.
The annual trip to Florida takes 25 children fighting life threatening illnesses and their families on a once-in-a-lifetime holiday with the support of a dedicated team of doctors and paramedics.
The whole trip costs over £250,000 to stage and is often the only holiday the children will experience in their short lives.
The Alice in Wonderland event included a bouncy castle, games, entertainment, characters and refreshments.
Sue Barnes, charity co-ordinator at the Leek store, said: "We have been supporting the work of Caudwell Children over the last 18 months as part of our on-going work with local charities and community groups.
"The feedback we have received about our fundraising initiatives from shoppers has been fantastic so far and we think the Alice in Wonderland event was no exception. Our customers have been very supportive."
Caudwell Children say funds are desperately needed to support disabled children living in the area and to ensure the trip, which is due to take place in December, goes ahead.
Trudi Beswick, chief executive of Caudwell Children, said: "We are incredibly grateful to the staff at ASDA Leek for dedicating their time to help support the work of Caudwell Children in their community.
"Sadly, due to the economic downturn, we have had to launch the 'Keep The Dream Alive' campaign in a bid to save our 2013 Destination Dreams trip and the future of the programme.
"This is a race against time and we are urging members of the public to get behind the appeal as much as possible.
"We would like to thank Sue and the team at ASDA for their continued commitment to Caudwell Children and urge their customers to support the store's outstanding efforts."