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Staffordshire Moorlands businesswoman Sarah Gayton is encouraging other local businesses to go to this year's Nantwich Show

By Leek Post and Times  |  Posted: July 24, 2014

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Alan Coxon, Celebrity Chef and UKs Food, Drink and Tourism Ambassador, along side CEO of Visit England James Berresford and Nathan Alemany from Visit Britain, headlines first ever Farmers on Film Festival with BBCs Farmyard TV Stars to Celebrate two year Olympic Legacy at the Worlds Largest Cheese Show - The International Cheese Awards, Nantwich, 29th July 2014 - trade day.

There is a stunning line up from film, media, social media, tourism, farming and marketing http://farmersonfilm.org/events/farmerson-film-fes...

Its free for trades people to attend but registration is needed for trade day http://www.internationalcheeseawards.co.uk/content...

Doors open 9.00 festival starts 9.30 to 13.50 and then resumes at 15.30 to 16.30 for film show.

Alan Coxon, the UKs Food, Drink and Tourism Ambassador will be headlining an exciting new 'Farmers on Film' festival to be held at the worlds largest cheese show in the world at the International Cheese Awards on the 29th July 2014, along side the CEO of Visit England James Berresford and Nathan Alemany of Visit Britain. The festival aims to celebrate the Olympic legacy of the Podium award winning concept 'Farmers on Film' and the United Nations Food and Agricultural Organisations Year of Family Farming, by starting a discussion on how we can use smart technology to link the food industry to the public through video and social media, spreading the word about who you area, what you do and where you do it. Alan will be along side BBC TV stars of the farmyard, Gareth Wyn Jones Hill Farm series and Rachel Marston of BBC 2 Lambing Live. Gareths film entry to the Cheese Factor has been made by a community group with two you want to be film directors and local tourist guide Alwyn, it will be launched later today and it is awesome! Plus we have a dedicated message form the United Nations to play at the event!

The festival is packed full of industry experts from the film, tourism, farming and social media industry, including James Berresford the CEO of the Visit England who will talk about the value of our Countryside to tourism, Nick Beech on using your farm as a movie set and Barbara Hughes of the Women in Food and Farming Dairy Committee on the importance of linking the consumer to the producer. Welsh tourism and food will be firmly out on the map with BBC TV star Gareth Wyn Jones and Alwyn from Celticos the inspiring tourist guide of North Wales taking guest to stunning food producers and rural Welsh countryside. International guest Fiona Lake will talk about the changing nature of Australian tourists to the UK and Lorna Sixsmith from Ireland will explain how she uses social media in blog on 'Would You Marry a Farmer?'.

The festival is so proud to have received a number of dedicated film messages for the event. This includes a special dedicated film message from the United Nations Food and Farming Organisation for the UN Year of Family Farming, a hugely inspirational interview with Elliot Grove, the founder of the Raindance Film Festival and two from Australia from social media expert Trevor Young and awesome Mick Russell. The festival also cannot wait to hear the views of guest speakers from the farming industry on this concept, including, Rob Harrison Chair of NFU Dairy Board, Millie Wastie inspirational young farmer and Charles Tassell one of the founding member of Agrichat and Rachel Marston of BBC Lambing Live on this concept. Chris Horrocks from 'I Love Media City' will explain why media is so important for farming industry and James Rae from @Lovedoozza on engaging use of twitter along side #teamdairy Jim Franklin who uses twitter everyday and all day to communicate about all issue to do with farming. To be honest the whole line up is awesome and can be seen at http://farmersonfilm.org/events/farmerson-film-fes.... The event is free you just need to register http://www.internationalcheeseawards.co.uk/content....

The day is being filmed for a documentary about the festival and we would welcome as many people as possible to come forward and get their views on film please. Which will be part of our feed back to the UN FAO on the outcomes of the UN Year of Family Farming. We would love to see as many people as possible at the event and being part of the conversation.

Sarah Gayton

Taste of the Moorlands Bakery

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