POLICE have vowed to increase enforcement action against speeding drivers after recent speed checks found more than 100 motorists speeding in and around Cheadle in three days.
After complaints from concerned residents regarding speeding motorists along Leek Road, Cheadle, between Cheadle town centre and the JCB factory, Ashbourne Road, Cheadle, and Ipstones, police deployed a speed camera and speed enforcement van to these locations at various times.
Officers deployed the speed camera van to Leek Road, Cheadle, on two occasions monitoring the 30mph zone.
On April 18 during morning rush hour between 8.15am and 10am 24 offenders were caught travelling at excessive speed.
On April 23 the camera van was deployed between 4.30pm and 6.30pm and 44 offenders were caught.
The speed camera was also deployed in Ashbourne Road, Cheadle, on April 23 and seven offenders were captured.
With regards to Ipstones the speed camera van was deployed on April 22 between 4.15pm and 7pm and 33 offenders were caught speeding through the village.
PC Dave Stubbs, of Cheadle Police, said that the figures are of concern.
He added: "The results of the recent speed checks have been very disturbing and have forced me to put this appeal out to remind motorists of their responsibilities around speed.
"The above figures are truly worrying especially as it is aggravated by the time of day the offences were captured.
"I want to remind motorists that speeding does kill and the difference of just a few miles per hour can mean the difference between life and death.
"The faster someone is driving, the less time they have to stop if something unexpected happens.
"The risk of death is approximately four times higher when a pedestrian is hit at 40mph than at 30mph and Fatal accidents are four times as likely on rural roads as urban roads.
"Due to the amount of complaints we are receiving, and our findings, we will be increasing the amount of enforcement activity we are doing in the Cheadle area."
Cheadle town mayor councillor Ian Plant said: "The areas are key areas in the town where there have been problems with speeding.
"I'm not surprised that the police have caught people speeding, but I'm surprised at the amount who have been caught.
"If you get caught speeding its tough you're doing something wrong and this needs to be done for safety, so I welcome the police taking further enforcement against speeding.
"I don't think people realise the true risks of speeding, speed deceives and speed kills.
"People need to consider pedestrians; if someone is speeding in a 30mph or 40mph limit area its a huge risk."
Cheadle town councillor Neil Plant runs the town's Community Speed Watch with two other volunteers Phil Routledge and John Hansen who regularly go out to monitor speeding across the town.
He said: "It's a positive thing and it's what's needed.
"There a lot of people who speed in Cheadle, which we see ourselves whenever we go out, and that is also reflected on the amount of people who have been caught.
"I hope that people realise that we are continuing to try and reduce the amount of people speeding and hopefully they will learn from this."
Cheadle county councillor Mark Deaville has also been working to try and reduce speeding in Cheadle.
He has organised for continued speed checks to take place on Cheadle Road, Teanford, Ashbourne Road and Leek Road, Cheadle.
Safety improvement plans for Ashbourne Road and Threapwood will also be implemented, with new signs, road markings and speed indication devices.
He said: "The aim of these improvements is to create greater driver awareness to the narrow road hazard at the Ashbourne Road entry point into the town and to drive at sensible speed at Threapwood."