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People in the West Midlands more likely to turn to their Mum than their Dad when they need advice according to Legal & General Insurance

By Leek Post and Times  |  Posted: March 28, 2014

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23% of people in the West Midlands would go to their Mum first for advice according to a study by Legal & General entitled What Would you Say to Your Younger Self?

The study, which forms part of a wider campaign by Legal & General to collate the advice Britons would give to their younger selves, reveals that in comparison 9% of respondents in the West Midlands would turn to Dad while the remainder would turn to brothers and sisters (10%), extended family members (7%), friends (19%), colleagues or teachers (4%) or go elsewhere (28%).

The research also found that daughters throughout the UK are more likely to turn to their Mum for advice than sons with a quarter of females (25%) compared to just under a fifth of males (19%) choosing mum as the first port of call.

Respondents in the West Midlands were more likely to turn to their Mum for advice than the average Brit, with 22% of respondents across the UK saying their Mum would be their first choice.

Londoners were the most likely to listen to Mum with over a quarter (27%) of those surveyed in the capital turning to her first while people in the East Midlands were the least likely (16%).

The survey also showed that nearly half of Britons (44%) believe women are more willing to listen to advice than men (8%).

Paula Llewellyn, Head of Marketing, Legal & General Insurance comments: “Mother’s Day offers us a chance to appreciate all the little things our Mum’s do for us and our latest research shows how much we value their advice. Having the insight and advice from our mother can help us all make the right decisions.”

Legal & General has also launched a UK-wide competition to coincide with the study including advice given by Rebecca Adlington OBE.

The competition will be open to entrants aged over 18 years of age and will give one lucky winner the opportunity to win £1,000 worth of Thomas Cook holiday vouchers for sharing their personal pearls of wisdom on the company’s Facebook page.

Visit Twitter @landg_uk or #YoungerSelf, on Facebook at www.facebook.com/legalandgeneral or visit http://www.legalandgeneral.com/life-cover/confused-about-life-cover/articles-and-guides/what-would-you-say.html to view the advice we have already received and to share your own.

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