ONE of the UK's largest and most successful co-operative societies has announced that it will trade as 'Central England Co-operative', after members voted overwhelmingly in favour of adopting the name.
The name signals a new era for the society following the legal merger of Midlands Co-operative Society with Anglia Co-operative in December last year, creating a retail co-operative with projected gross sales of £1 billion, which operates across 16 counties from the heart of England to its eastern shores.
Central England Co-operative was chosen as the business's new name following a series of focus groups and an online members' survey, which culminated in the preferred naming option being put to a member vote on Wednesday, January 15, at a Special Members' Meeting.
The meeting resulted in over 99 per cent of members voting in favour of adopting the new name. Central England Co-operative will become the official name of the society from the start of its new financial year on January 25.