New signs have been erected on the main gateways into a market town to raise awareness of what it has to offer visitors.
Leek Town Council, in conjunction with Staffordshire County Council, have erected five brown tourist signs with the words 'Leek Historic Market Town'.
The five signs, which have cost in the region of £750, have been funded through Leek's share of the Mary Portas Money which was awarded to Staffordshire Moorlands District Council to be distributed between Leek, Cheadle and Biddulph.
District and town councillor Pam Wood had made the suggestion for the brown signs.
Mrs Wood said: "The town council has been asking for such signs for years and years but have often hit a brick wall.
"Now, thanks to working with Councillor Charlotte Atkins and the county council, we have managed to get them.
"It is also thanks to the Mary Portas Fund that we have been able to pay for them."
Councillor Atkins added: "It's great to see the signs up after such a long wait.
"It's important that people driving into Leek know what is in the town and what a special place it is.
"Hopefully these signs will encourage more people to stop off in Leek rather than just drive through it."
The signs are brown in colour with white lettering and have a number of logos; a bed – for hotels – an historic building logo, a museum logo, as well as a church.
The signs have been placed on the gateways to Leek on the A53, A520 (Birchall), A523 (Ashbourne Road), A52 and A523 (Macclesfield Road).