A total of 52 brave ladies have taken on the challenge of baring almost all for a charity fund-raiser.
The 'Dare to Bare' Challenge was recently run by BCaptured Photography Studios in Leek and saw women strip to have their photo taken tastefully in order to raise cash for Douglas Macmillan Hospice through sponsorship.
Participants were invited to wear as little or as many clothes as they wanted for the photo-shoot and could also use some judiciously placed props.
Entrants were also encouraged to write a sentence about why they decided to enter, whether they have been diagnosed with cancer, beaten the disease or had to go through the torment of watching a family member suffer.
Mother-of-two Karen Simms from Leek was one of the 52 ladies who dared to bare for the charity challenge.
The 36-year-old said: "I decided to take part because it is for a great cause, something we can all relate to in some way.
"I have been asked before to do a 10k Race for Life and similar things, but I am no runner.
"I have never done anything like this before and was quite terrified, but the Bcaptured girls are all great and it was easier than I thought it would be, although I do feel I look miserable on the photo."
BCaptured Photography Studios ran the 'Dare to Bare' challenge for the first time last year, raising almost £10,000 for the Blurton based Hospice.
BCaptured co-owner Emma Baker, who runs the Studio with business partner Jenny Butler, said: "We had 52 ladies take part this year which was up from last year.
"We have had ladies from all over the Staffordshire Moorlands as well as from Stoke-on-Trent and Cheshire."
Although sponsor money is still being collected in, the Just Giving site for the Dare to Bare challenge alone has already raised £1,400.
Emma added: "We will be running this charity challenge every year now as it raises a lot of money for the hospice.
"It also helps bring confidence out of the ladies who take part. Some normally wear baggy clothes to hide their bodies and don't realise how good they look.
"The feedback we have had from those who have taken part is great. A lot have said that it has changed their self esteem and given them a confidence boost.
"This is where we take pride in our job - helping to increase confidence."
Emma and Jenny, who have run BCaptured in Leek for three and a half years, currently employ two full-time and three part-time members of staff at their studios which is based at the bottom of Fountain Street in Leek.
Emma said: "Business is going well, even more so in the boudoir photography. I think this is because ladies do prefer female photographers for such shoots."
Liz Clarke, head of fund-raising, said: "We would like to thank all of the ladies who took part in the photoshoots and to all of the staff at BCaptured who have been so supportive of the Hospice.
"The campaign has become huge now with everyone talking about it, hopefully the ladies can beat the astounding £10,000 they raised last year.
"All monies raised from the Dare to Bare campaign will help the Hospice provide the highest level of care for local people of North Staffordshire facing a life limiting illness."
To book a photo shoot with BCaptured call 01538 399642 or visit www.bcaptured.co.uk .