A HOLIDAYMAKER has died after he was attacked by "stampeding" cows while walking through a country field with his wife and two dogs.
The incident occurred in a farm field off the A52 Leek to Ashbourne Road, at Swinscoe Bank, in the Staffordshire Moorlands.
Police said emergency services were called to reports of an injured man at around 9.05am on Wednesday, May 14.
A spokesman for Staffordshire Police said: "It was reported the man had been injured by stampeding cows within the field.
"He was taken to the University Hospital of North Staffordshire but sadly died later that morning.
"The man's family are aware and he has been formally identified as Peter Jakeman, aged 62, of Liskard Road, Callington, Cornwall.
"The death is not being treated as suspicious and inquiries are being overseen by the Health and Safety Executive."
A spokesman for the Health and Safety Executive told the Post & Times: "We are aware of the incident and are investigating it."
West Midlands Ambulance Service confirmed the incident happened close to Swinscoe, which is past Waterhouses and near to The Dog and Partridge pub.
A spokesman said: "Both East Midlands Ambulance Service and ourselves were called to the incident near to Swinscoe.
"It is believed the patient was attacked by a herd of cows."
The owner of nearby campsite Newhouse Farm, where Mr Jakeman and his wife Hilary were staying in a trailer-tent, said the couple were on the last day of their holiday, having arrived on Friday.
They had just set off on a walk with their two spaniels when the incident occurred.
Mrs Jakeman managed to escape uninjured.
Mr Jakeman served on Callington Town Council from December 2004 to January 2006, and was also a chairman of the bench at Plymouth Magistrates' Court.
Councillor Jeremy Gist, who knew Mr Jakeman well, said: "He was a very active member of the community, but not only that he was a genuinely good man, what I would have called one of nature's gentlemen."
In response to the tragedy a warning has been issued by the National Farmers Union to anyone walking dogs around cattle.
Andrew Critchlow, of the National Farmers Union, said: "We are deeply shocked and saddened to hear about the man's death and our thoughts and condolences go out to his family and friends at this difficult time.
"When walking with dogs in fields with cattle, the best advice is to avoid getting between cows and their calves and to keep any dogs close and under effective control on a lead. You should not hang onto your dog if you are threatened by cattle though – let it go, as the cattle will chase the dog and dogs can usually look after themselves.
"Farmers take very seriously their responsibility to the safety of walkers within fields. But it is not possible to avoid putting cattle in all fields with footpaths as that would leave insufficient land for the cattle to graze.
"Please be mindful of your surroundings, look out for farm animals rearing their young and give them space; always give them a wide berth."