A JCB factory in Cheadle has scored a hit with the local sporting community by signing a kit sponsorship deal with Uttoxeter Rugby Club.
The sponsorship agreed with JCB Industrial – which manufactures the versatile JCB Teletruk forklift at JCB Utility Products in Cheadle – has paid for brand new tracksuits for the first team squad.
The words ‘JCB Teletruk’ have also been emblazoned onto the back of the tracksuit jackets, which will be worn by players on match days.
The in-form rugby union club were promoted last year and play in the Midlands 3 West (North) league.
They are now looking to convert their high profile link-up with JCB into further commercial interest and into attracting new members.
Fifteen JCB employees currently play for Uttoxeter – which has a total of 40 members.
Many more of their colleagues hold positions on the club’s committee or are former players.
JCB Sales Business Development Manager Paul Milward, the rugby club’s social and sponsorship secretary, said: “There is already a big employee association with the rugby club and it is fantastic news that JCB has agreed to this sponsorship.”
Paul, who also plays scrum-half, added: “The club is doing very well and has followed up promotion with a great first half of the season in the new league.
"The new track suits are eye-catching and with JCB’s backing we are now hoping to better promote the club, bring in new players and open doors to new opportunities.”