Thousands of copies of this year's Leek Arts Festival programme are being distributed across the Staffordshire Moorlands and beyond – with one included in every copy of next week's Post & Times.
Thanks to sponsorship and grant aid, festival organisers have been able to produce 35,000 copies of the programme which includes more than 40 events over a period of six weeks from the end of April to the second week in June.
More than 20,000 programmes will be inserted into Post & Times titles – Leek, Cheadle and Uttoxeter – next week, meaning that everyone who buys one of the papers will have their own copy of the programme to refer to.
Festival spokesman Phil Edmeades said: "Our aim is to make sure that as many people as possible know about this year's Leek Arts Festival and the fantastic events we have got lined-up.
"By inserting programmes into the area's favourite local newspapers we can ensure that we reach the maximum number of people."
Artists and events included in the 2014 Leek Arts Festival programme include folk comedian Richard Digance, top celtic band The Roving Crows, Radio 2 Folk Show presenter Mark Radcliffe with his new band The Foes, Burbage Brass Band, Fairport Convention and even a burlesque night.
Phil added: "There are also many events organised by local organisations including floral art, Wetley Rocks Male Voice Choir, Leek Choral Society and the Staffordshire Moorlands Open Art Exhibition. With more than 40 events on offer there has to be something for everyone."
Before events get under way at the end of April, festival volunteers will be out and about in Leek town centre on several occasions handing out further copies of the programme and giving away Leek Arts Festival balloons to children.
Phil said: "A lot of hard work has gone into planning and organising this year's programme and we are not going to miss any opportunity to make people aware of what's on offer."
Full details of all Leek Arts Festival events are available at www.leekartsfestival.org from where tickets for many events can be purchased online. Tickets are also on sale at Leek Tourist Information centre and at The Foxlowe.