JCB is investing around £1 million in purchasing and transforming a former budget hotel in Uttoxeter into high-class accommodation for employees and visitors to its World Headquarters.
Completion of the acquisition of the Travelodge, pictured, next to the A50 is scheduled for next month, and once the deal is finalised JCB plans an extensive refurbishment programme for the 32 room venue.
It will create much needed accommodation for UK and overseas employees visiting the nearby World HQ at Rocester, as well as undergraduates completing their year in industry at JCB, and dealer staff attending training courses at the company.
JCB Group Property Director Alan Thomson said: “As JCB forges ahead with its ambitious global growth programme we have an increasing number of people visiting the World HQ and the nearby JCB International Training Centre, as well as a growing number of graduates and undergraduates joining the business.
“Accommodation near to JCB’s World HQ is in short supply, so our investment in this facility will plug a much needed gap in availability of rooms.
"Many of the people visiting the World HQ come here for product training, which is crucial for the continuation of our growth and to support customers in our export markets.”
Uttoxeter MP Andrew Griffiths said: “This is excellent news for Uttoxeter and demonstrates JCB’s commitment to the town.
"We all know that JCB always do things that are to the highest standards, so we can be confident that this facility will be of very high quality, and will add to the reputation of the town when the visitors from overseas and across the country come to visit the JCB World HQ.”
Uttoxeter town councillor and local businessman Andrew Riley said: “It’s fantastic news; I'm so pleased and it’s great for Uttoxeter and the surrounding areas.
“JCB recently invited the town council to its headquarters and we had a really productive meeting, and they gave us a vision forwards about what they’re up to.
“JCB is so heavily investing in the area and we were really impressed when we went there with the information we received.”
Uttoxeter town mayor councillor Martin Blencowe said: “It’s a building that needs to be used and we are short of hotel accommodation in Uttoxeter, and I would encourage development along those lines.
"Hopefully visitors using the hotel will gravitate towards the town centre when they are staying there.”