STAFFORDSHIRE businesses are being urged to attend an event this month to find out more about exporting goods and services.
The breakfast session in Cannock on Tuesday, October 22, will give them an insight into how to overcome perceived barriers to export and give them a broader knowledge of tapping into overseas markets.
These issues are among those being addressed at New Markets, New Horizons events across Staffordshire, and include a lack of awareness of cultural norms, language barriers and lack of knowledge about overseas customers and distributors.
The events are organised by Staffordshire County Council and UK Trade and Investment (UKTI) to provide tailored advice and support.
The sessions are supported by the Stoke-on-Trent and Staffordshire Local Enterprise Partnership.
The latest event is being held at the Ramada Hotel, Bridge Street, Cannock, between 7.30am and 10am.
It is aimed at businesses with little or no experience of exporting their goods or services and will provide opportunities to network, debate and seek expert guidance.
Derek Brown, from Tamworthbased Database Design UK Ltd, attended the previous event in Lichfield. He said: “It was probably the most valuable and productive meeting we have had this year.” Staffordshire County Council’s cabinet member for economy and infrastructure Mark Winnington said: “UKTI speaks to businesses all of the time about perceived barriers and will guide them through so they can successfully tap into overseas markets.
“We’ve already held five free workshop events tailored to small businesses with little or no export experience, and over 130 businesses have gained a greater understanding of the support available, discussed their questions and concerns with international trade advisers and learnt first-hand from local businesses present to share their experiences.”
He added that since attending the events many businesses have since joined UKTI’s Passport to Export Programme that prepares them for international trade. Others are seeking support from the Export Marketing Research Scheme that can offer funding.
Anyone interested in attending should email business@ staffordshire.gov.uk Further details can be found by visiting www.staffordshire.gov.uk/exporti ng.