VISITORS to one of Staffordshire’s most iconic natural landscapes can help in its upkeep simply by calling into a local pub and drinking beer.
Ye Olde Rock Inn in Upper Hulme is selling Peregrine, an ale brewed especially in support of Staffordshire Wildlife Trust’s work on the Roaches estate near Leek.
Five pence from every pint of Peregrine ale sold will be donated to the trust.
Jeff Sim, Staffordshire Wildlife Trust’s Roaches warden said: "It's great that a pub on the Roaches is selling Peregrine. There's been a lot of interest in the ale, with 10 pubs in North Staffordshire now selling it.” Peregrine, which is brewed by local brewer Peakstones Rock and has an ABV of four per cent, is a delicious light coloured beer made with lager malt and styrian hops.
Simon Jackson, landlord at Ye Olde Rock Inn said: "Peregrine has proven to be really popular.
“So much so, we've just taken delivery of our third barrel in two weeks.
"It's an absolutely fantastic ale brewed just a few miles down the road.
“It is not only being enjoyed by local people and visitors alike, but helping to make a difference to the wildlife and open spaces on our doorstep."
Staffordshire Wildlife Trust took over the management of the Roaches on a 125-year lease on May 1 this year.