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Cheadle Totally Locally set to launch in March

By Cheadle Post and Times  |  Posted: January 15, 2014

By Abbey Buxton

Marc Briand

Marc Briand

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A DATE has been set for the launch of Totally Locally in Cheadle.

Totally Locally Cheadle will be launching fully in March, led by Marc Briand.

Mr Briand is one of the key co-ordinators responsible for the initiative being launched in Leek, where it has become a huge success, as well as in other towns across the country.

It is being launched after an agreement was reached between the town's Mary Portas High Street Innovation Fund (HIF) group, Cheadle Town Council and Staffordshire Moorlands District Council, which has seen an investment of around £20,000 in the town in a bid to rejuvenate its ailing high street.

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The initial ground work started in early December and is continuing throughout January, with Mr Briand meeting local businesses and gathering more thoughts and ideas for additional activities later in the year.

In February he will be getting everything in place for the launch with local street champions, local heroes, some masterclass workshops for the businesses, and then the big push onto March.

He said: "It's an exciting time for Cheadle and the people I've met have a real passion for their town, with plenty of ideas; they just need a bit of an idea how to do them and get them going. "Personally I'm really looking forward to this year and seeing what we can all do together."

The investment includes £9,955 from Cheadle's HIF and £9,692 from the district council.

Of that total £8,000 has been invested from the HIF to start up Totally Locally Cheadle, including production of all materials and six to nine months of Mr Briand's time on the ground for support, with a two-year campaign in total.

The district council is contributing £4,000 of its allocation to fund a further two years of mentoring support from Marc Briand, of six hours a month for two years.

A further £1,000 would be invested from the HIF for a street map of Cheadle for Tape Street car park, with the district council funding a contribution of £3,692.

Finally, £400 will be made available for web and app marketing with Visit Peak District, and £500 for web and marketing with Destination Staffordshire from the HIF, with the district council contributing £2,000 and offering the use of its in-house graphic designer worth a further £1,000.

Councillor Sybil Ralphs, Leader of Staffordshire Moorlands District Council, said: "I'm very much looking forward to the launch of the Totally Locally scheme in Cheadle this Spring. "The council wants to see Staffordshire Moorlands towns thrive and it's projects such as this, being delivered in partnership with local organisations and groups, which will help to achieve that.

"I hope local people show their support for their local traders and businesses and embrace the Totally Locally project by shopping and spending their leisure time in their local town centre."

Cheadle town mayor councillor Ian Plant added: "It is an exciting project and will be good for the town.

"We want to drive people into the town and we need the right structure to do that with all of the businesses getting on board and increasing footfall in the town.

"We've got to go with this now and see what it can do, hopefully this will kick start things and pull everybody together."

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