A PUB landlord has decided to have his seven inch long beard shaved off all in aid of charity.
Andrew Downs, who runs the White Hart in High Street, Tean, initially set himself the challenge of raising £1,000 for Douglas Macmillan Hospice for the challenge which will take place this weekend.
He has already reached that target through sponsorship and donations to have his competition-winning beard completely shaved off his weekend.
The 49-year-old former college lecturer will now also be having the hair on the top of his head shaved off after reaching his target and prompting a further £100 donation.
The head and chin shave will be staged during a special event at the White Hart on Saturday which will also include live music, a false beard competition, and a raffle.
As for the reason behind his fund-raising challenge, Andrew said: "I have often raised money for Dougie Mac and I have been running the White Hart since February and thought it was time to raise even more funds from here.
"I decided to set myself a target of £1,000 and I have been overwhelmed by the generosity of customers as well as local businesses who have donated to the raffle we will be running on Saturday night." Andrew, who came fourth in the British Beard and Moustache Championship last Summer, said: "It's taken me two years to get my beard to the growth it is now.
"My main motivation is that I have had friends who have stayed at the Douglas Macmillan Hospice and passed away there.
"We have also had lots of people come into the pub and tell of their stories of the hospice."
Covers band 'Sugarrush' will be providing the live music for the fund-raiser which will start at 7pm on Saturday.
For further information and to donate to Andrew's challenge, call 01538 722153.