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Mentoring success for artist

By Leek Post and Times  |  Posted: January 19, 2014

By Belinda Hargreaves

  • Andrea Siegertsz working on one of her murals.

  • Andrea Siegertsz, left, with one of her murals and business mentor Jayne Phillips.

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TALENTED artist Andrea Siegertsz spends her time painting superheroes and fantasy princesses.

But the Staffordshire Moorlands artist has now found a business fairy godmother in Let's Do Mentoring's Jayne Phillips.

Andrea, who lives in Knypersley, called on Let's Do Mentoring for help after a chance meeting with a member of the Staffordshire Chambers of Commerce team at a networking event.

Andrea previously worked as a designer for well known footwear company Pod. She decided to turn her talent for painting into a business after returning to the area in recent times.

Andrea said: "I have always been artistic and I offered my services to paint a mural at a local church.

"The response was good and it proved to me there was a demand for mural painting."

This led to Andrea starting up Khromaworks, and she has become a firm favourite with parents looking for the wow factor when redecorating their children's bedrooms and play areas.

Andrea, who is married to local radio presenter Den Siegertsz, said: "Having a business mentor has been a great help and I have really hit it off with Jayne.

"I work alone and it is wonderful to have someone to bounce ideas off.

"When I'm working I am in my own artistic bubble and it is good to have Jayne there to get me to focus on the business and helping to plot a way forward.

"Mentoring has helped me to set a proper pricing structure and to think about how to market my business."

She added: "We decided to concentrate on children's murals and related products such as a range of door plaques.

"I am currently growing the business slowly through word of mouth and social media such as Facebook."

Jayne said: "Andrea is a delight to work with.

"Her enthusiasm and talent shine through and she is making good progress with Khromaworks.

"An early issue was getting her to charge a fair rate for the job.

"It can be difficult for artists to show their real value as people often do not understand the complexity of the work carried-out.

"We are looking at marketing plans and analysing Khromaworks' customer base.

"I see my role as being a critical friend to Andrea.

"Khromaworks is still a young business but is going into 2014 with confidence high."

Let's Do Mentoring is co-ordinated by Staffordshire Chambers of Commerce. For further information call 01782 213929.

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