TALENTED artist Andrea Siegertsz spends her time painting superheroes and fantasy princesses.
But the Staffordshire Moorlands artist has now found a business fairy godmother in Let's Do Mentoring's Jayne Phillips.
Andrea, who lives in Knypersley, called on Let's Do Mentoring for help after a chance meeting with a member of the Staffordshire Chambers of Commerce team at a networking event.
Andrea previously worked as a designer for well known footwear company Pod. She decided to turn her talent for painting into a business after returning to the area in recent times.
Andrea said: "I have always been artistic and I offered my services to paint a mural at a local church.
"The response was good and it proved to me there was a demand for mural painting."
This led to Andrea starting up Khromaworks, and she has become a firm favourite with parents looking for the wow factor when redecorating their children's bedrooms and play areas.
Andrea, who is married to local radio presenter Den Siegertsz, said: "Having a business mentor has been a great help and I have really hit it off with Jayne.
"I work alone and it is wonderful to have someone to bounce ideas off.
"When I'm working I am in my own artistic bubble and it is good to have Jayne there to get me to focus on the business and helping to plot a way forward.
"Mentoring has helped me to set a proper pricing structure and to think about how to market my business."
She added: "We decided to concentrate on children's murals and related products such as a range of door plaques.
"I am currently growing the business slowly through word of mouth and social media such as Facebook."
Jayne said: "Andrea is a delight to work with.
"Her enthusiasm and talent shine through and she is making good progress with Khromaworks.
"An early issue was getting her to charge a fair rate for the job.
"It can be difficult for artists to show their real value as people often do not understand the complexity of the work carried-out.
"We are looking at marketing plans and analysing Khromaworks' customer base.
"I see my role as being a critical friend to Andrea.
"Khromaworks is still a young business but is going into 2014 with confidence high."
Let's Do Mentoring is co-ordinated by Staffordshire Chambers of Commerce. For further information call 01782 213929.