LEEK United Building Society has marked 2014 with even greater affinity for the airborne life-savers of the County Air Ambulance Trust.
The sum of £15,852.62 – directly linked to the Society's popular Air Ambulance Affinity Account – has been presented to the charity.
It brings the total raised since the account was launched in September 2008 to more than £55,000.
It is the single highest value cheque the society has ever presented to the trust, and will go towards the annual running expenses of the regional Air Ambulance Service.
Leek United's Chief Executive Kevin Wilson and Savings Controller Alan Embury handed over the latest donation to Stephen Hunt, the County Air Ambulance Trust's Fund-raising Operations Manager, and Trust fund-raiser Lesley Knight, at the Society's Head Office in St Edward Street, Leek.
Arthur Worthington, Administrator of the County Air Ambulance Trust, said account holders had produced vital cash for the charity, which relies on donations.
He added: "We have been one of the society's main community beneficiaries for a number of years now.
"It has been a real pleasure to be associated with them.
"Since first sponsoring us we have been extremely grateful for the society's quite outstanding achievements in promoting the Affinity Account to produce such significant donations in aid of our charity.
"It is a testament to the commitment of the society to our cause that the Affinity Account continues to go from strength to strength.
"Our sincere gratitude is extended to everyone at Leek United Building Society for their long standing support."
Alan Embury added: "The Trust was chosen as the focus of our Affinity Account fund-raising because we felt it had the widest possible relevance to the communities we serve.
"Any one of us, at any time, might need the County Air Ambulance."