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The Alphabet Store in Leek moves into larger premises

By Leek Post and Times  |  Posted: April 12, 2014

By Belinda Hargreaves

  • The relocated Alphabet Store in Dog Lane, Stanley Street, Leek.

  • The relocated Alphabet Store in Dog Lane, Stanley Street, Leek.

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A gift shop in Leek has relocated to bigger premises.

The Alphabet Store is also celebrating it's third year of trading in the Staffordshire Moorlands.

Sarah Paterson White, who owns the business, has relocated her store from 15 Sheepmarket to around the corner to Dog Lane, Stanley Street.

The new look shop opened on April 1.

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Sarah said: "Business has been going really well.

"I wanted to move into bigger premises and to have a higher profile. And now was the right time to do it with me celebrating three years of the Alphabet Store."

Sarah has four rooms in her new shop, one for general letters and word associated items, one for stationary, and one for wedding items and gifts.

With the fourth room she will be offering a 'pop-up' shop for local craftsmen who do not have such floor space.

Sarah said: "Because Leek's Pop-Up Shop was so successful last year, I thought I would keep one room dedicated as a pop-up shop.

"It is to give those who don't have a shop, space to showcase their wares."

With the new shop, Sarah has also introduced a new loyalty card where customers get a stamp for every £10 spent. Once 10 stamps have been collected, customers can then get 20 per cent off their next purchase.

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