86% of West Midlands locals are self-confessed hoarders, stashing away on average 30 unwanted household items worth a whopping £481, reveals new market research1 by British Heart Foundation (BHF) shops who are urging locals to clear out this spring and donate using their free collection service. All donations will help the BHF continue its life-saving research in the fight against heart disease.
Over a fifth (22%) of people from the West Midlands admitted they have a bedroom in their house dedicated to excess clutter, with 68% of the contents last used over ten years ago. The top five most commonly hoarded items are NOW CDs (31%), bread makers (22%), Rubix Cubes (20%), lava lamps (20%) and the Walkman (17%).
People in the West Midlands hoard an average of 30 items which they never use and when asked why, the most common reason for not wanting to let go was, ‘hating the thought of items going to waste’ (38%). However, the negative effects of hoarding were evident, with 21% experiencing high stress levels, almost a quarter (24%) loosing valuable items and nearly one in five (18%) avoided having friends over to dodge embarrassment.
Linda Puchala, Regional Manager for the BHF, said: “It’s astonishing how much we collectively hoard as a nation, clinging onto clothes which don’t fit and items from eras gone by. However, it’s clear the people surveyed were quick to recognise the benefits of clearing out with over a third (35%) saying it makes them feel like a new person.
“BHF shops provide the perfect solution for anyone having a spring clear out – we offer a free collection service that will pick up everything from unwanted clothes, shoes and CDs to sofas and TVs – book online at bhf.org.uk/free. Every penny of profit raised from your unwanted items will help the BHF continue its fight for every heartbeat.”
The top ten most commonly hoarded items were as follows:
1) Now CDs (31%)
2) Bread Maker (22%)
3) Rubix Cube (20%)
4) Lava Lamp (20%)
5) Walkman (17%)
6) Gameboy (15%)
7) Beanie Babies (11%)
8) Soda Stream (10%)
9) Furbie (8%)
10) Roller Blades (i6%)
To book a free collection for larger furniture and electrical items, book online at: bhf.org.uk/free or call 0800 915 3000 to arrange a collection for any items, from bags of clothes to three piece suites.