THIS September, British Heart Foundation (BHF) shops, including the charity's outlet in Derby Street, Leek, are urging people to donate bags full of unwanted items to Bag it. Beat it.
Every bag donated will fund life-saving heart research, helping over 40,000 little heroes continue to fight congenital heart disease.
Before the BHF was founded, only one in five babies born with congenital heart disease saw their first birthday, let alone their first day of school.
Thanks to pioneering research, now around 4,000 children are able to experience their first day of school every year. The BHF currently funds over £14 million into congenital heart disease research, and this year it wants to raise more.
Everyone can get involved by simply filling a bag with good quality clothes, shoes, books, handbags, DVDs, CDs, bric-a-brac and children's toys and taking it into their local BHF shop.
Mike Taylor, BHF Retail Director, says: "We're urging everyone to have a clear out this September and to donate bags of unwanted items to their local BHF shop to Bag it. Beat it.
"Your unwanted items will raise vital life-saving funds, helping little heroes continue to fight congenital heart disease."